New Ideas.
New Innovation.
New Impact.
Innovation Thinking for Healthcare
Improvement & Nurse–Midwife Knowledge
What We Do
Innovatin Capability
& Leadership
We support nurses, midwives, and AHPs to recognise opportunities, develop ideas, and lead innovation within clinical and health system settings.
Safe Spaces for
Practice-Led Innovation
We create structured, supportive environments where frontline ideas can be tested, refined, and developed responsibly.
Translation into Practice
We support the movement of ideas into real-world care improvement.
Who We Are
INOTHINK is a UK-based social enterprise founded to support nurses, midwives, Allied Health Professionals (AHPs), and healthcare organisations to lead innovation that improves care. We focus on strengthening healthcare innovation capability by helping frontline professionals
translate ideas into safe, ethical, and scalable improvements in practice and health systems.
Partnerships &
Systems Innovation
We work with healthcare organisations, universities, NGOs, and global partners to embed workforce-led innovation within health systems.
Who We Work With
• Nurses and Midwives
• Allied Health Professionals (AHPs)
• Healthcare organisations and systems
• Universities and research partners
• NGOs, foundations, and global health partners
Innovation Knowledge & Learning
INOTHINK supports healthcare innovation through access to structured knowledge, reflective learning, and practical thinking approaches.
Building thinking, not just tools
Our Mission
To empower nurses, midwives, and Allied Health Professionals to recognise, develop, and lead innovation that improves healthcare practice and systems.
Our Vision
A healthcare workforce that is confident, capable, and supported to lead innovation that delivers meaningful and sustainable impact in care.
Our Values
Creativity
We believe innovation begins with imagination and curiosity.
Empowerment
Anyone can innovate, at any time, within their scope of practice.
Reflection
We value learning, reflection, and continuous improvement.
Our knowledge and learning focus includes:
Innovation Journals
& Reflective Practice
We encourage reflective approaches that help nurses, midwives, and AHPs:
• Capture ideas emerging from everyday practice
• Reflect on challenges, insights, and learning
• Develop clarity before taking action
Innovation journals and reflective tools support thoughtful, safe, and context-aware
innovation, rather than rushed solutions.
Books, Articles &
Thought Leadership
INOTHINK draws on and contributes to:
• Nursing and midwifery scholarship
• Healthcare innovation and improvement literature
• Leadership, systems thinking, and workforce development research
We use books, articles, and practitioner insights to:
• Ground innovation in evidence
• Strengthen professional voice
• Connect frontline experience with wider health system learning
Where appropriate, we also support shared authorship, learning outputs, and knowledge
dissemination.
Design Thinking for Healthcare Practice
We use design thinking principles adapted specifically for healthcare contexts.
This includes:
• Understanding problems from the perspective of patients and staff• Exploring ideas collaboratively and iteratively
• Testing improvements safely and ethically
• Learning from feedback and refining approaches
From Knowledge to Practice
Our approach ensures that learning is not abstract. Knowledge gained through reflection,
reading, and design thinking is used to:
• Inform innovation capability development
• Support practice-led improvement
• Strengthen workforce confidence and leadership
Innovation is treated as a learning process, not a one-off event.
Global Focus
While registered in the United Kingdom, INOTHINK works with partners internationally to support healthcare innovation and workforce development.
Our global work is guided by principles of local leadership, collaboration, and sustainability. We focus on strengthening systems and capability rather than exporting fixed solutions.
Got questions?
Feel free to reach out.